
Auguste Rodin once said “To any artist, worthy of the name, all in nature is beautiful, because his eyes, fearlessly accepting all exterior truth, read there, as in an open book, all the inner truth." And that inner truth is the Artistry of the Almighty. He is no doubt the Grand Designer and Fashioner. That when you feast your inner vision on the elements and puzzles of nature, you'll be in awe as you unwrap God's magical touch in everything He's created. This in my humble opinion is the reason Ralph Waldo Emerson - poet and writer extraordinaire - quipped "The eyes indicate the antiquity of the soul".
The soul is our door to the other side. We may not be spiritual at all to believe in the “other side” but when you entertain your visual appetite to explore nature, we begin stumbling across numerous clues on the existence of a far superior being than ourselves. We begin to discover the inadequacy of our civilizations, our thoughts, our systems and our technology. These become in visual terms, a muddled pile hurled against the Clarity. Its thoughts like this that still amaze me about atheists scientists – for me, the more you delve into science, the more affirmation you get of the existence of God.
When we learn to observe and absorb the visual metaphors that we see around us and digest them into meanings, then we achieve visual literacy. Like linguistic or mental literacy, being visually literate is important for the appreciation of aesthetic and intrinsic values of things we see. We better comprehend our environment; blend in with its mysteries, radiantly flowing with its energy, its being.
Satisfying our visual appetite brings us to a new level of intellectual capacity. We retain and recall things better through visual memory triggers, we learn to think vividly so we organize our thoughts better and learn to use those parts of our brains that are dormant (sometimes very dormant) and in a way critically enhance our other senses. Picture this – what triggers desire? Is it not visual stimulation? You suddenly feel that craving for that creamy caramel-topped with dark chocolate shavings and toasted walnuts blissful dessert when you “see” it in your mind (…BigBraza), yet when your mind pictures you hustling over those 25kg weights at the gym, that craving is instantly reduced to sauna steam. When you miss someone, it’s their vision that elicits that feeling and so on. That’s why visual communication is such a huge thing in marketing today. To get effective responses from a specific target audience, you have to craft a campaign that demographically matches them. Then convert that to imagery. Don’t worry we’ll soon deviate to branding, my cup of tea…….
Today, I’ll satisfy my visual appetite by looking at things I normally don’t, in a deeper, more observant way. Then try to understand them, on the surface and within. Maybe even juggle my thoughts trying to get inspiration from them to enhance other spheres of my life. That’s why I use food coloring as dye!